Our entire culture has made some big changes within the last ten years, and due to social medias takeover of television and radio advertising, it’s come to the point where a sandwich board outside your store front is no longer catching the eyes of your audience. With everyone on their phones, laptops, or any mobile device it’s making it harder and harder for a business to provide the right platform to their audience.
By staying true to your business and what you already provide to your community the only thing that needs to change is the awareness of where your targeting strategies are, what your putting your advertising budget into, and how to connect with those through the social media that is free and at your disposal.
I know how to target that audience through using todays basic media sites drawing in new customers using a interactive movement that brings people into your store front. People are telling their story and their life adventure through social media and want to share the coolest places, the best food, retail shops, activities and local events with everyone.
Your Facebook is already a platform designed for you to interact with your audience. Your Instagram is already a platform designed for you to interact with your audience. Twitter is already a platform designed for you to interact with your audience. The question is, are you utilizing those “Doors” for your audience to walk through? Are they letting their friends, family, and their 1000’s of followers know that your location is a local hotspot?
Are you sharing and using your story and your store front to its fullest potential? Does the community find you intriguing enough to venture out and join you?
What is good content? Good content is you telling your story through videos and photos story on a J. R. R. Tolken (Author of Lord Of The Rings) level. Videos from either you yourself or customers how that take video of themselves and then directing their followers, friends and family to join in on their experience. Photos of food are all over Instagram, and that is popular content within it’s self but a social media site that has repetitive content is simply passed up for the next great place with the next best content.
What is a movement? A movement is almost like a game or reward your followers or viewers receive for participating and joining you either on your store front or on your social media. Giving incentive for showing up and making sure they come back again. It could be a raffle, a game, a prize, or something big that you do for your guest.
So many of these strategies are being used right now in places all over because our culture wants to be entertained with this kind of interaction.
With VCO Creative Consulting I provide an amazing platform for all your social media needs. Everything designed to your specific audience with excellent call to action content.
We will discuss the who, what, when where and how and customize your story.
What are you selling?
Don’t just sell your product and be done with your audience, sell a VIP platform that lets your audience know that there is more to come and they are a part of that.
What is your return rate for repeat business?
What do you provide to your first-time customers that can get them back in a second or third time? A punch card after 10 punches they can enter a raffle for something, this would-be incentive.
What is your niche?
Are you the one shop in the area that provides “A” to your audience or every Thursday between 6-9 you provide free “B”?
How are you different?
It’s not always the best location, or more financial gain that can put you on top of your game. Sometimes it’s something like an idea, or a strategy you have that can strengthen your image.
What is your strong suit?
Your strongest suit may be something you didn’t recognize before and or didn’t know you had that could be utilized in marketing strategies.
Organic growth vs Marketing pushers
Growing because you put the work and communication in, or growing because you use companies to spam your audience. Be your own voice and tell your own story rather than employing a company with a disconnect to who you really are.
Using the right photos, the best interaction, and the proper incentive along with the full 30 hash tags on Instagram in it’s self can draw attention to your location and make your audience feel like they belong at your store front.
Constant updates, photos, events, and even going live with your audience on FB can draw everyone in. New shipment of dresses, New recipes, Todays special, special give away, mention this add and receive discount!!! All interaction that you can use to target new customers, interact with the customers you have, get return customers, and eventually first name basis regulars. All of them who share their experience on their social media with their 1000’s of that is organic growing.
So now that you get the idea of social marketing on a business level… get to it! You can only fail at it so many times before you start succeeding in it!
followers. That’s Organic growing!